Back in Charge: Levi's XX with LVC










We've all been waiting for it, for Levi's to wake up and say "Gosh darn it! We are were first and we are the best. Let's set the standard once more! We don't have to leave it up to the Japanese (and Imogene + Willie, of course) to make the sickest jeans." Well, thankfully someone is listening because Levi's is REALLY doing it right with XX. Each Levi's Vintage Clothing piece is an archival reproduction straight from the Levi's vault. With LVC, Levi's recreates their own masterpieces right down to the original tag! Included in the line is the prodigal son of denim, the famous 1947 Levi's 501, done in beautiful shrink-to-fit Cone denim fabric. Perhaps the best part of all is, we are lucky enough to be one of only a handful of stores to carry this fine merchandise. Call or email with questions and price inquiries. (615) 292-5005 or ian@imogeneandwillie.com. -ian

10 comments:

  1. AnonymousFebruary 25, 2010 at 8:11 PM

    There's no better brand than Levi's. Hands down. And finally they have someone like Maurizio who gets it.

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  2. AnonymousFebruary 26, 2010 at 4:07 AM

    Did they get the 30's Goatskin jacket right...I mean with slant pockets not the patch......

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  3. carrieFebruary 26, 2010 at 6:01 AM

    and now... add my brother to the levi's team. our wise counselor, teacher, mentor, visionary, supporter.
    congratulations brother... director of global product development.
    love, carrie @ imogene+willie

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  4. B. AertsFebruary 26, 2010 at 7:15 AM

    Finally. Super awesome. Many props to your bro.

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  5. travkatFebruary 26, 2010 at 8:46 AM

    brilliant! I have not been to Nashville but rest assured I will be looking you up when I do.

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  6. BrotherWillFebruary 26, 2010 at 11:20 AM

    YES!!!! I'm so happy that you got the LVC in. I hope I'm in Nashville again very soon. Took a detour from Austin to LA, but Nashville is still on the horizon. You need to open up a West Coast location!

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  7. maurizioFebruary 28, 2010 at 12:48 AM

    Carrie: thank you. Feels so good to have our product in your retail lab.
    JP: thank you. So kind..... LVC is an unique project. Happy to be part of it.
    m.

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  8. maurizioFebruary 28, 2010 at 6:01 AM

    carrie: thank you!
    JP: too kind. This LVC project is unique. Feels great to be part of it.

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  9. AnonymousFebruary 28, 2010 at 8:45 AM

    As a long-time collector of LVC, it is great to have the label back in the U.S.

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  10. kungfugripMarch 11, 2010 at 8:03 PM

    LVC: on earth as it is in heaven.

    ReplyDelete

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