happy birthday

yow. crying my eyes out... tears of happy, as i type this.
one year ago, imogene+willie was born.
actually, one year ago a couple of weeks ago... but wanted to wait and commemorate it until about now because, one year ago as of january 26th, until february 26th.... 250 people across america essentially jump started imogene+willie by ordering a pair of jeans from us.
i have to say that typically, i struggle to remember much about the day from 1 year before anything.
but i remember this time so crystal clearly.
i would love to share with you all pictures from a year ago, but they are an unreal series of a 100 year old tree cracked in two and laying on our house, and a bunch of family in pajamas at our house, with no shower for days.
just envision...
jan 26th.
3am: LAUNCH. pressed "publish post" on our first blog entry. sent out the link to about 25 friends and family.
7am: it's snowing. no. it's icing. like, 6 inches? a real state of emergency.
power outages almost literally everywhere in our hometown, BUT our house. family from both sides start to gather at our place. this is going to be fun! slumber party for a night.... which turned into 7 nights?!
9 kids all under 10, running around the house with cabin fever for days, computers plugged in all over the house... adults working from camp eddmenson. full cafeteria set up in our kitchen for breakfast, lunch and dinner feeds.
and meanwhile.... jean orders coming in from all over the country. and from across the big waters.
we just couldn't even believe it.
imogene+willie, which was planned meticulously for success, but with odds still so against it at such a tough time in our world.... was really going to happen.
happy 1 year birthday only because of all of those that believed in it.
if any of you 250 are reading this.... thank you is not nearly enough.


  1. Congrats on year one! My how times flies. You still remain, in my opinion, as one of the coolest shops in the U.S.A. - Here's to another year, and another, and another, etc...

    Peace & Love,
    Chris and Refueled Magazine

  2. Congrats, Carrie and Matt!!

    All success is very deserved.


  3. happy birthday to the shop...so happy to have you in the neighborhood. ;-) here's to 2010 being a great year for you...

    sending yall some happies
    full of sun & tropical warmth too
    love always

  5. I havent been to your store, but as a RRL fan, I have had dreams of opening up a place like yours. Keep it up.
    Hope to make the drive from the ATL to check it out in person.

  6. Congratulations on pursuing your dream. I wish you continued success!

  7. Congratulations!

    Cheers to one of my very favorite shops and couple in the world. Continued success forever!

  8. Congratulations!!

    I am happy to say that I might just be one of the 250 that are wearing a pair of Willies. Great work.

    Hugo (Miami)